John Deere is building on the success of its Startup Collaborator program by welcoming four start-ups to its 2020 cohort. Launched in 2019, the program, which is part of the company’s Intelligent Solutions Group, enhances and deepens collaborative relationships with a start-up whose technology could add value for its customers.
“The first year of the John Deere Startup Collaborator program showed us and the start-ups involved the tremendous mutual value of working closely together,” says Julian Sanchez, director of strategy and business development at Deere’s Intelligent Solutions Group. “We’re excited to continue building on the program’s success.”
UNLOCK THE POWER IN THE SOIL
Source provides an in-season boost of nutrition by unlocking nutrients in the soil to help maximize productivity.
From Sound Agriculture
The four companies chosen for the 2020 program include:
DataFarm – This Brazilian company is developing digital tools to recommend climate-smart agricultural practices to optimize a farmer’s return on investment.
FaunaPhotonics – Based in Denmark, this start-up is building technology for real-time pest detection to ensure sustainable crop management and improve tools for pest control.
Fieldin – An Israeli company, FieldIn is working on data management tools for specialty crops.
EarthSense – Located in Champaign, Illinois, this start-up is creating novel sensing methods to improve in-field data collection.
The Startup Collaborator enables Deere and start-ups to test innovative technologies with customers and dealers in a less formal setting. In turn, start-ups gain the expertise and mentoring from Deere’s precision agriculture division.