The University of Rochester-Medical Center, through its tech transfer and commercialization objectives, has a comprehensive strategy to both educate and engage key faculty, leadership, and stakeholders on campus. The CLASP elective course for faculty is  great example of one initiative.

http://www.urmc.rochester.edu/ctsi/news-events/Technology_Transfer_Elective.cfm

An important distinction is their incorporation of leaders from other institutions into the process, like John Hopkins University, the University of Michigan, and the University of North Carolina- Chapel Hill. This outside injection of leading practices and experiences presented through objective perspectives is a powerful communication tactic.