BRIDGE connects motivated, industry partners with existing partnership opportunities at research institutions and startups through collaborative proof of concept projects

Access the Innovosource Partnering System

For research institutions or startups that want to review active challenges and potentially submit opportunities

Relationships First

We believe that encouraging in-person conversation and exchange bests search software and publication scanning any day. Why? Because people build collaborations, make deals, and know real-time information.

BRIDGE leverages over 15 years years of relationships with hundreds of research institutions to expedite innovation awareness collaborations

Focused Effort

From our experience, long-term and robust, university-industry relationships most often begin with a small and focused project.

BRIDGE quickly identifies opportunities, bringing the right people together, and then engages parties in proof of concept projects that validate potential and de-risk collaborations that ideally lead to broader development and/or commercial partnerships

Integrated Process

The process from idea to market is not a linear progression. In fact, it's more a chaotic series of go back to start, feedback and development loops, and timing of corporate need to university or startup solution or alternative.

BRIDGE connects corporate innovation teams, universities, and startups when the time is right. We have vetted agreements, an innovation management platform to collect, showcase, develop, and monitor opportunities, and know-how to help smooth the challenges of partnership

Active Projects

Philips Image-Guided Therapy

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What is Bridge?

Multinational medical corporation gains insights and identifies collaborative university-sourced proof of concept and startup projects through innovosource’s BRIDGE pilot program

It’s a challenge that most technology-driven companies have to meet – to continuously innovate current offerings while preparing to handle and act on what comes next. Smart companies realize that they often have to reach outside of their walls to gain additional perspectives and alternative approaches. As a result, they often choose to pair their internal research/product development with external collaborations such as those with research universities and startups. In the end, the ultimate goal is to create mutually beneficial partnerships that can advance both academic and commercial interests.

Here, we illustrate how that can work. In this case, Philips Healthcare Image-guided Therapy Group, a business unit in the multi-national medical company, reached out to innovosource to learn more about how it could develop deeper, more meaningful partnerships to continue to grow and innovate the medical industry.

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job title

Bridge Process Overview


August - October

Submit potential opportunities that align with interest areas


September - November

Company assesses submissions and responds with feedback/next steps


September - November

Hold engagement events with
opportunities of interest to assess
partnership opportunities


November +

Explore partnership opportunities, including potential proof of concept projects

~6 Month Timeline

Want more information about the Bridge Program?

Why do companies want to work with universities?

Nearly 20,000 products in the market are based on university technology and innovation-driven companies want access to those technologies, startups, insights and collaborative investigators who are continually analyzing the many alternatives to the challenges of today and tomorrow. The challenge? How do they find them and learn more? How do companies find their partner and engage? How do they do it in a way that takes advantage of existing programs and processes and aligns well with corporate planning? How can these very different entities work together– financially, structurally and commercially? innovosource offered to pilot its BRIDGE model that takes advantage of its unique focus and experience with university proof-of-concept programs and startup accelerators.

The answer to many of these questions is, “From our previous experience with research institution gap fund and accelerator programs (GAP) and corporate scouting with other large, multinationals, we knew that if we could just introduce the Philips group to the de-risked and validated assets coming through these GAP and other university and hospital programs through a creative model, that there would be engagement,” Jacob Johnson, innovosource, founder says

Why do universities need companies?

Universities and start-ups typically have limited bandwidth to reach out to and communicate with corporate partners. They need basic research, proof of concept, pre-seed and venture investment. They also need market feedback on their technologies and startups so that they can allocate internal resources, and tech development and startup support most effectively.

How does innovosource help BRIDGE the gap?

BRIDGE connects corporate innovation and venture teams to university technology and startup partnerships by focusing on proof-of-concept projects and startup co-development. It believes in organically building relationships first, by validating mutual interest and creating a path forward.

The BRIDGE process takes about six months from start to finish:

Universities/research institutions submit potential opportunities that align with the company’s specific challenge areas.

The company reviews submissions and responds with feedback/next steps. This is done through an innovosource partnering system – an online platform system where companies can rate projects, provide feedback to universities, and manage the next process steps.

Engagement events are held and formatted to further assess partnership opportunities and determine areas to validate.

Collaborative projects are designed with a phase 1 proof of concept project, and future scaled phases should the initial collaboration prove successful that can be worked into the strategic plan and budget of the sponsoring companies.

The ultimate goal is a commercialization agreement or expanded research,  and the basis for a  long-term partnership. 


Is Your Company Ready to Engage?

If you are from a research institution or startup and would like to find out more regarding the active challenge areas and potential submit opportunities, please email: